DIVISION OF BUSINESS AND TECHNOLOGY

 

Division Mission Statement – The mission of the Division of Business and Technology is to prepare students for professional schools and/or graduate studies along with viable careers in business, including accounting, computer information systems, hospitality and tourism administration, management, and organizational management for profit and nonprofit institutions.

 

Wiley College GENERAL EDUCATION CORE CURRICULUM: The General Education curriculum is central to the mission of Wiley College. It defines and monitors required courses designed to provide a common base of knowledge, values, and core competencies essential to the education of students and their leadership development.

 

1. Christian Faith and the Wiley Experience: Students will demonstrate an awareness of spiritual, ethical and moral considerations in making decisions and evaluating common actions enlightened by a Christian perspective and that inherited from the rich history and legacy of Wiley College.

 

2. Oral and Written Communication: Students will demonstrate the ability to communicate orally messages appropriate to the audience and the situation. Students will also demonstrate the ability to write effectively, that is, clearly and persuasively and demonstrate the ability to gather evidence and to construct a coherent argument.

 

3. Critical Thinking, Problem Solving, and Quantitative Reasoning: Students will demonstrate the ability to think critically and independently as well as demonstrate analytical reasoning skills and make inferences across the disciplines along with problem solving and quantitative reasoning.

 

4. Physical and Natural Sciences: Students will demonstrate a general understanding of major scientific concepts, the scientific method, and methods for obtaining and interpreting scientific data. Students will also be able to demonstrate their ability to use applications of hardware and software for organizing, analyzing and communicating information.

 

5. Cultural/Global Awareness and Individual/Social Responsibility: Students will demonstrate the ability to determine an information need, access and evaluate information/data successfully, and organize and apply the information appropriately to a given research subject/topic.

 

 

Course Syllabus – MANA-3399-04-OL

 

Entrepreneurship

 

Document Date: FALL 2020 

Course Dates: Week 1 October 13, 2020 – Week 5 November 10, 2020

Course Description: This course incorporates current theory and practice relating to starting and managing small firms. It provides a comprehensive coverage of critical entrepreneurship issues from start-up to maintaining long-standing goodwill. Students will apply direct learning by developing a comprehensive business framework that can easily transition into an actual Business Plan.  

 Classroom Location: Wiley College CANVAS

 Class Time and Day: 24 hour Online Course Access (Zoom conferences will be optional for students to attend)

 

Instructor information:

Name: Adjunct Professor Derek E. Allen MBA, CHE

Instructor’s Office Telephone Number: 937- 512-2381

Instructor’s e-mail address: use CANVAS course email

Office Hours: By appointment

 

 

Required Texts And Materials:

Computer with internet access

Software to develop documents

Text-Book:  Free -  OpenStax Entrepreneurship, by Michael Laverty and Chris Little.

Access the textbook and associated resources at: https://openstax.org/details/books/entrepreneurship

(Links to an external site.)

ISBN:  978-1-947172-69-2

 

Instructional Methods:

Video 20%

Discussion 10%

Research & Reading 30%

Project 40%

 

Course Objectives, Topics, and other content:  

• Evaluate the options of starting a new business, buying an existing firm or acquiring a franchise.
• Define competitive advantage.
• Discuss the nature of the marketing research process.
• Understanding how to manage using financial ratios
• Identify the key characteristics of consumer behavior.
• Discuss the role of cost and demand factors in setting a price.
• Discuss the distinctive features of small firm management.
• Identify the basic requirements for an accounting system.
• Describe the working-capital cycle of a small business.

 

Student Learning Outcomes and Assessment:

At the completion of this course, students will be able:

• Develop a comprehensive business plan outline.
• Evaluate the concepts of business forms (i.e. LLC, S-Corp, Franchise, etc).
• Describe the purpose and content of financial statements.
• Define and explain the nature of entrepreneurship risk.

 

Specific Learning Outcomes for this Course:

 

Learning Outcomes	Assessment
Students should be able to develop a business plan outline including the following items: Business Name (What is?) - Business Description - Business Organization - Mission Statement - Vision Statement - Competitive Advantage - Porters 5 Factors of Competitive Analysis - SWOT’s - Customer Profile - 4 p’s  of Marketing – Location - Business Structure - Management Structure - Itemized start-up cost – Financing Option - Social Responsibility	Written Project
2. Students should be able to develop an itemized start-up income statement and balance sheet	Written Project
3. Students should be able to demonstrate the importance of ethics and social responsibility with regard to small business.	Discussion
4. Students should be able to differentiate between a sole proprietorship, partnership, corporation, and LLC	Discussion
5. Students should be able to use accounting ratios to determine the financial health of the small business.	Written Project
6. Students should be to determine the proper licensure needed to develop a small business	Written Project

 

Course Schedule/Calendar:

 

WEEK	Sections & Chapters	GENERAL TOPIC	SPECIFIC ReadingS, AssignmentS,  ExamS etc.
Week 1	Section 1.3 Section 2.2 Section 7.1 Section 8.1 Section 8.2 Section 8.3 Section 8.4 Section 11.1	The Entrepreneur Mindset The Process of Becoming an Entrepreneur Clarifying Your Mission, Vison, etc. Marketing Mix Target Market Marketing Tools & Techniques Branding Feasibility Analysis	View the Videos and Read the corresponding sections in Modules to complete the assigned project for the course.   Week one is heavy on the material so start early on the first day however weeks 2, 3, 4 are not as dense.  Week five is dense so stay ahead and try not to fall behind     Complete Discussion 1
Week 2	Section 4.1 Section 4.2 Section 4.3 Section 11.4	Tools for Creativity and Innovation Inventions and Scope    Putting Creativity and Innovation into Action The Business Plan	View the Videos and Read the corresponding sections in Modules to complete the assigned project for the course.   Complete Discussion 2
Week 3	Section 12.3 Section 7.3	Developing a Start-Up Operational Plan Developing Pitches for your Audience	View the Videos and Read the corresponding sections in Modules to complete the assigned project for the course.   Complete Discussion 3
Week 4	Section 9.2 Section 9.3 Section 9.4 Section 11.2	Special Funding Strategies Accounting Basic for Entrepreneurs Developing Start-Up Projections Designing the Business Model	View the Videos and Read the corresponding sections in Modules to complete the assigned project for the course.   Complete Discussion 4
Week 5	Section 13.1 Section 13.2 Section 13.3 Section 13.4 Section 13.5 Section 13.6 Section 13.7 Section 14.1 Section 14.2	Legal & Tax Considerations Corporations Partnerships LLC’s Sole Proprietorships Capital Acquisitions Mitigating and Managing Risks Types of Funding Sources Resource Needs	View the Videos and Read the corresponding sections in Modules to complete the assigned project for the course.

 

                                                                                                  

 

Performance Evaluation in this Course:

The following activities/methods of evaluation will be used to assess the performance of every student enrolled in the course:

 

Grading Policy:

 Assessment elements of the final grade for the course:  

 

Evaluation Methods. Activities, attendance	Type	Percentages (or Points)
Discussions	Written	100points
Project	Written	200 points
Total		300 points

 

The final letter grade will be based on the following scales:

 

Percentages (or Points)	Letter Grade	Interpretation
270 – 300 = 90% and Above	A	Superior (Very High)
240 – 269 = 80% - 89%	B	Above Average (High)
210 – 239 = 70% - 79%	C	Average (Satisfactory)
180 – 209 = 60% - 69%	D	Below Average (Low/Poor Work)
Below 180 = 59% and Below	F	Failure

Incomplete Grade Policy:  [See Wiley College  Course Catalog 2015-2019]

other Course Policies:

The following activities/methods (if applicable) will be used to evaluate students:

 

1. Discussions – All discussions will be thorough and will require a minimum of 175 words for the Initial Post (Due on Saturdays) and you must reply to one classmate with a minimum of 50 words and submit by the due date. Using 12 font times new roman.

 

2. Late assignments will not accepted unless there is a valid reason.

 

 

Attendance Policy:

Student must log in the course a minimum of three time per week for a minimum of three to six hours per week.

 

Academic Integrity/Honesty Policy:

Written or other work submitted by a student must be the product of his or her own efforts. Academic dishonesty is unacceptable. This includes cheating on exams and plagiarism, which is a deliberate attempt to deceive by presenting someone else's work or ideas as one's own, or through creating the impression of being one's own by not giving proper credit for the work or ideas. Taking credit for a research paper written by another, or using electronic communications devices for help on in-class exams will not be tolerated.  Students engaging in any form of academic dishonesty could receive a failing grade on assigned work, an exam, or even for the course itself.  Academic dishonesty may be reported to the Dean of Students for adjudication and disciplinary action. [The Student Handbook, under 'Academic Honesty'.]

 

Educational Accommodation Services Policy:

  The College attempts to provide reasonable educational accommodations and academic support for students with documented disabilities. Individuals needing special accommodations must make such declaration known and provide current documentation of their special needs or disability to the Admissions Office prior to enrollment. The Admissions Office will receive the necessary documentation and submit it for consideration and review by the Educational Accommodations Committee (EAC) in Academic Affairs. Once this committee has made a determination and agreed on the accommodations that the College can make available, the Admissions Office is notified. If the student is admitted, the Coordinator will officially notify professors and/or other college personnel on a ‘need-to-know’ basis to implement the accommodations. If a student needs to apply for special educational accommodations after enrollment as a regular student, the student must contact either the Coordinator of Disability Services or the Admissions Office and provide current documentation of his/her disability or special needs. When the request for special educational accommodations is received, it is reviewed by the Educational Accommodations Committee (EAC) and the Admissions Office is notified of the Committee’s ruling. The College will change the status of the student and will provide the accommodations agreed on by the Educational Accommodations Committee only after this determination has been made.

 

                       

Course and Faculty Evaluation:

 Every student will be given the opportunity to evaluate the course and instructor at the end of the semester. The evaluation form will assist the instructor, the academic program, and the university in   improving the effectiveness of teaching and the enhancement of learning.  Students are strongly urged to participate.

 

Other Information or Policies Related to the Course: 

Students should be aware of the emphasis this university puts on Service, Protocol, and Civility.

Service - Commitment to our institution and the greater community.

Protocol - Adherence to best practices for accomplishing our goals (Doing the right thing, at the right time, in the right way in order to get the right results).

Civility - Active respect for one another, our past, and our future (When you present yourself as a confident, intellectual college student, others will treat you with respect and dignity, and hold you in high esteem).

 

The instructor reserves the right to amend the syllabus. Changes will be announced to the class and distributed in writing to each student.  The students are responsible for receiving such changes.